FACULTY PROFILE

Abdul Mannan

Lecturer

MS (Management Sciences)



My highest qualification is MS (Marketing) from Comsats Institute of Information Technology, Sahiwal. Research interests are social marketing, environmental marketing, consumer behavior etc.


PUBLICATIONS :


JOURNAL PAPERS

1

2014

Sabir, I., Aziz, S., Mannan, A., Bahadur, W., Farooq, R., & Akhtar, N. (2014). Cause' Attributes and Consumers' Purchase Intention: Empirical Evidence from Telecommunication Sector of. Pakistan. International Review of Management and Business Review, 3(1), 364-375. (External link)





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